olam food ingredients (ofi), a global leader in natural and sustainable food ingredients and solutions, has just revealed its new corporate brand. The identity taps into themes and colors which reflect ofi’s ability to drive innovation in all areas of its business to deliver more growth and impact for customers.
Brought to life in ofi’s recent ad and dedicated website, the brand is more than just a new look. It further underlines ofi’s thrust and focus as it shakes up the market with fresh thinking and ingredients that help food and beverage companies meet the growing consumer demand for natural, healthy, and sustainably sourced cocoa, coffee, dairy, nuts, and spices products.
Shekhar, CEO of ofi, said, “The new ofi brand carries the strong origination and supply chain heritage of Olam but equally signals our exciting aspirations for the future. It conveys the distinct and accelerated changes being made in the business to continuously improve and deliver a differentiated customer value proposition.”
ofi is innovating across all areas of its business from plant to palate. Ongoing investments in application development and R&D expertise will unleash the full natural potential of its highly complementary portfolio to deliver further value-added ingredients and solutions for its customers. This could mean replacing hydrogenated vegetable fat in a cream wafer with a specially formulated natural nut paste; or sourcing single origin Ecuadorian cacao beans delicately flavored with a hint of spice in artisan chocolates.
At the farm level, ofi is investing further to deepen its physical and digital presence in sustainable sourcing. ofi is increasingly helping its customers to fast track their journey to net zero, providing specific programs for carbon reduction by working closely with smallholder farmers and other communities across the chain. Bringing all of this together underlines its new company purpose to ‘Be the Change for Good Food and a Healthy Future’.
Ramakrishna Prasad, Head of Regional Sales for APAC said, “The Asia Pacific region is the source of many of our ingredients, and we have deep relationships with farmers, supporting many in sustainability programs. At our processing facilities we are helping customers to respond to food and beverage trends across the region which are rapidly evolving. Our insights team tracks market trends to get the most relevant, targeted, and up-to-date consumer preferences. We are seeing unique flavor and color mashups including mocha cheesecake, and sweet and spicy stuffed snacks. With our ability to both source and innovate using our range of complementary ingredients, we can collaborate with our customers to create new, adventurous concepts that tap into these fast-moving trends.”
ofi, with its existing 14 innovation centres, is also expanding its manufacturing capabilities with a new Chicago customer solutions center to be opened by the end of 2021, and a new European center in 2022. These are supported by a new soluble coffee processing facility in Brazil to serve the expanding demand for coffee and a state-of-the-art dairy ingredients facility in New Zealand.
olam food ingredients (ofi) is a new operating group born out of Olam International. ofi offers natural, value-added sustainable food products and ingredients. ofi consists of the industry-leading businesses of cocoa, coffee, dairy, nuts and spices.
Discover more about what ofi has to offer HERE.
