Prinova Europe has recently launched a new high-purity trehalose ingredient for athletic endurance at Vitafoods Europe 2022 (10-12 May 2022).
Prinova is a leading global supplier of ingredients, premix manufacturing and product development solutions for the food, beverage and nutrition industries. At Vitafoods Europe, visitors to Prinova’s stand can sample its new enduracarb® branded ingredient as part of an energy gel product concept.
Made from trehalose, enduracarb® is a slow-acting ‘double sugar’ designed to fuel muscles over long periods of time. It has been shown to enhance performance, reduce insulin spikes and combat dehydration while masking bitterness and providing stabilisation properties.
Tony Gay, Prinova Europe’s Technical Sales Director said, “Emerging as the fuel of choice for endurance, enduracarb® can help sports nutrition products stand out from the competition. This science-backed branded ingredient taps into current fitness trends and powers athletes’ performances when they need it most.”
During the exhibition, Prinova also showcased its wide-ranging formulation capabilities with further finished product concepts covering a range of formats and health needs. These include:
- The vegan-friendly EAAlpha™ Recovery Drink, which has been proven to stimulate muscle protein synthesis and combat muscle wastage
- A female bone health drink featuring Aquamin® to ensure the normal maintenance of bones
- A sugar-free nootropic gamer powder for focus, hydration and energy support
- Alpha Waves powder to support mental performance throughout the day
- Eye health gummy bears to support vision and eye health
Prinova can provide assistance to brands to achieve success from concept to completion. As a single-source partner, it offers cutting-edge ingredients, innovative concept development and formulation expertise to “take your products to the next level.”
