Meet Asian Consumers’ Demands with Trend-Forward Fiber
In today’s changing nutritional landscape, fiber has become much more than simply a great way to ensure regularity. Fibersol® soluble dietary fiber brings positive nutrition to your products, to help you meet consumer demand regarding 4 key areas of interest: digestive health, satiety, proactive health and added nutrition.
What is Fibersol® ?
A full line of well-tolerated soluble dietary fiber ingredients, Fibersol® is brought to you through a joint venture between ADM and Matsutani. Made from corn, Fibersol® can be labeled simply as “soluble corn fiber.” It can be used in a wide variety of applications including in beverages, bars, baking & snacks, dairy and nutraceutical products.
Fibersol® Gives You Powerful Solutions
Fiber and Digestive Health
Traditionally, many consumers have turned to dietary fiber to address typical digestive complaints. Asian consumers care about healthy digestion, indicated by their widespread interest in soft drinks fortified with nutrients that can support specific areas of health, such as digestive health.1
Fibersol® is a well-tolerated prebiotic fiber that helps you meet this consumer demand for healthy digestion, with benefits that include:
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Supporting or maintaining regularity without discomfort
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Relieving occasional constipation
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Improving metabolic health via intestinal movement
Fiber and Satiety
Prompted by everything from weight management efforts and lifestyle diets to holistic health concerns, today’s consumers also value satiety. In fact, 28% of global consumers are aware of the weight management benefits of bacteria in the digestive system.2
Satiety benefits may include:
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Delayed or decreased hunger
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Stimulation of appetite-regulating hormones
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Prolonged satiation or increased satiety signals from the gut
Fibersol® helps keep hunger at bay in a variety of foods—as well as beverages, where it can typically be difficult to deliver fiber.
Fiber and Proactive Health
Progressive digestive health embraces the idea that overall health—including energy, emotional and mental wellness—can be influenced by good gut health. Consumers are choosing wholesome foods and nutritional supplements in an effort to support their immune system, promote a better lifestyle and avoid specific health conditions. For example, 56% of Thai consumers are interested in food and drink products that improve immunity.1
With Fibersol®, you can offer consumers nutrition-forward products to help maintain a healthy gut, where 70% of our immune system resides. Fibersol® is a prebiotic dietary fiber clinically shown to:
- Support gut health, which contributes to a healthy immune system
- Improve gut health, which plays an important role in immune function
Fiber and a Nutritional Boost
Not surprisingly, consumers are on the search for more nutrition from the foods they eat. They especially value foods that have a potentially positive effect on their health, beyond basic nutrition. Consumers give dietary fiber a healthy halo and credit it with a long list of benefits, from healthy digestion to lowering cholesterol and regulating blood sugar.3 Fibersol® offers the nutritional boost these consumers are looking for.
Not All Fiber is Created Equal
Fibersol® has important advantages over other fibers:
For consumers
Fibersol® is proven to be well tolerated at levels significantly higher than other fibers—as high as 68g per day—4x that of inulin or chicory root. Fiber feeds the good bacteria in the gut, and Fibersol® is fermented slowly, in the large intestines. Inferior fibers are fermented quickly, which can lead to digestive distress. Consumers report that encountering a bad digestive experience will stop them from a repeat purchase—even if the product has a great taste and price point.
For formulators
It’s easy to formulate with Fibersol® due to its:
Superior solubility with a clean taste and smooth finish
Freeze/thaw stability with lower freezing point depression than sugar
Process stability even during extreme processing conditions
Fibersol® is available in a variety of optimised products to meet your specific needs, with application support powered by Matsutani’s science and ADM’s breadth of portfolio.
Science You Can Trust
Fibersol® is backed by over 30 years of extensive clinical research and scientific data, with proven success and performance for a variety of application, formulation, labeling and nutritional demands.
A Winning Ingredient
Fibersol® has been recognised as Ingredient of the Year: Prebiotic at the 2021 NutraIngredients Asia Awards.
The judges admired the extensive research, evidence of significant commercial uptake and the range of health benefits that can be delivered.
Fibersol® gives you an edge because it goes beyond average fibers to help you deliver positive nutrition consumers desire—for winning market innovation.
For more information
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