GNT has expanded its selection of EXBERRY® Organics Coloring Foods with a new range of powder products for dry applications.
Based on the concept of coloring food with food, EXBERRY® Organics powders are created from edible fruit, vegetables, and plants using traditional physical processing methods. They are certified organic in accordance with EU regulations and qualify for clean and clear label declarations.
The new range of powders include yellow, red, pink, purple, and blue shades and have been specifically developed to deliver optimal performance in dry applications such as instant beverages, seasonings, and cake mixes.
They are available in addition to the existing EXBERRY® Organics liquid-based range, which features yellow, orange, red, pink, purple, blue, and green options. EXBERRY® liquids typically provide the ideal solution for applications including beverages, confectionery, and dairy.
Maartje Hendrickx, Market Development Manager at GNT said, “With health and environmental concerns becoming increasingly important to shoppers, global demand for organic food and drink is on the rise. EXBERRY® Organics are clean-label color concentrates that enable brands to create products that are both organic and visually appealing. With the launch of our new powders, it’s now possible to use EXBERRY® Organics to achieve vibrant shades in almost any food and beverage applications.”
Meanwhile, GNT will also be showcasing its EXBERRY® Coloring Foods to create a vast array of colorful, clean-label, and sustainable beverages at drinktec 2022 which will be held in Munich from 12 to 16 September. At the show, GNT (Hall A5, Booth 452) will hand out hard seltzers (4.5% ABV) and mocktails featuring yellow, orange, and red EXBERRY® shades. A barista will also offer coffees with colorful milk foam while a mixologist will be creating a variety of vibrant cocktails. In addition, the company will showcase market examples of various beverages made with EXBERRY® Coloring Foods.
According to Helen Vine, GNT’s category lead for non-alcoholic beverages said, “Today’s shoppers want drinks that combine powerful sensory appeal with strong health and sustainability credentials. EXBERRY® Coloring Foods are sustainably produced and support clean ingredient lists, allowing brands to create eye-catching beverages that match up to modern consumer expectations.”
EXBERRY® Coloring Foods are made from non-GMO fruit, vegetables, and plants using traditional, physical processing methods. As a result, they are considered to be food ingredients rather than additives in the EU and qualify for clean label declarations.
For more information on EXBERRY® Coloring Foods, visit: www.exberry.com
