The word “plant-based” is no stranger to the average consumer today, as more and more grocery store shelves are lined with products featuring corresponding stickers and labels. The plant-based movement has rapidly caught on during the pandemic, with health rising to the top of consumers’ agenda, resulting in an increasing demand for more nutritional alternatives that improve wellbeing.
The pandemic also sparked consumer interest in sustainability, as the intrinsic link between our health and that of our planet became more pronounced. As a result, 60% of consumers are now more attentive to the impact their food and drink consumption has on the environment.[1] Developments like these have led people to set their sights on plant-based nutrition, with nearly one in 2 consumers across the globe being (very) interested in this type of diet, according to a recent consumer survey.[2]
Flexitarians as Driving Force Behind Plant-Based Demand
Asians are no stranger to plant-based diets. On a global scale, the key driver of the plant-based movement can be pinned to flexitarianism — a diet that is primarily vegetarian but occasionally includes meat and fish. BENEO’s latest plant-based consumer survey showed that one in 4 consumers globally now identify as flexitarians[3], and Asia is leading the way with 28% of consumers describing their diet as flexitarian[4]. Understanding this target group is important for manufacturers of plant-based products looking to tap into the opportunities in this market.
The study conducted on behalf of BENEO found that the top drivers for flexitarian purchasing for meat and dairy alternatives[5] boil down to how natural the ingredients used are, whether they help consumers take care of their bodies, and the variety they bring to their diets. Not surprisingly, taste also emerged as a leading factor for repeat purchases.
Plant-Based Ingredients for Authentic Taste and Texture
With the advancements made by ingredients manufacturers, the plant-based nutrition market has progressed by leaps and bounds. Food manufacturers are now able to introduce plant-based meat, fish or dairy alternatives that are increasingly similar to the original in terms of taste and texture — a key factor for consumers when choosing plant-based options in the supermarket, especially for flexitarians.
For instance, BeneoPro W-Tex, a textured wheat protein, enables the creation of meat-free products such as burger patties, sausages, or even dim sum fillings with a stable and authentic bite. In addition to enable the creation of juicy meat alternatives with a meaty texture and fibrous structure, BeneoPro W-Tex can also be flavoured with a variety of tastes, herbs and spices, making it an optimal meat substitute that meets consumer standards. The BeneoPro W-Tex range contains different particle sizes and protein contents for a variety of meat-free applications. For example, the existing formulation has been recreated in a smaller particle size of average 5mm, instead of the standard 7mm, replicating the finer textures in plant-based sausages.
Another popular ingredient for food manufacturers is derived from a common staple to Asian households: rice. BENEO’s portfolio of specialty rice ingredients enable producers of plant-based foods to meet clean label requirements and to support transparent ingredient lists. In fact, BENEO’s research showed that 7 out of 10 flexitarians see rice as an appealing source for dairy alternatives.[6] BENEO offers an extensive range of rice ingredients, including rice starch and flour, with sensory properties that allow the creation of stable and creamy textures with a soft, smooth mouthfeel. Their neutral taste makes them easy to combine and eliminates the need to balance out off-flavours. In addition, the neutral colour of rice ingredients doesn’t negatively impact the appearance of end products. BENEO’s blends of dried rice syrup, rice flour and rice starch also enable the development of dairy-free chocolate with a good snap and melting behaviour.
The Plant-Based Pantry
The plant-based movement doesn’t seem to be slowing down anytime soon. In fact, demand continues to pick up as health and wellness become ever more prevalent in consumers’ minds, in addition to sustainability and animal welfare. Using ingredients derived from natural sources like rice and wheat, food manufacturers in Asia can create new and exciting flavours and textures for all plant-based consumers.
This article is contributed by Christian Philippsen, Managing Director, BENEO Asia Pacific
