F&N to dispose its age old ‘TEAPOT’ trademark

Fraser & Neave Holdings Bhd indirect unit, Lion Share Management Ltd is disposing its ‘TEAPOT’ trademark for RM83.17 million (US$20.15 million).
Lion Share Management has entered into a conditional sale and purchase agreement with F&N Global Marketing Pte Ltd, a direct unit of Fraser and Neave Ltd for all the rights title and interest in the ‘Tea Pot’ brand anywhere in the world.
The transfer of rights to F&N Global Marketing Pte Ltd (FNGM) will enable the group to focus on growing the markets and reach of the TEAPOT brand in Southeast Asia, the Far East, the Middle East and North Africa. FNGM also has expertise in managing brands which include brand licensing and brand building, as well as intellectual property and R&D capabilities.
The TEAPOT brand is well known for its evaporated and condensed milk creamers in Malaysia.