Heineken’s joint venture in Vietnam has just completed the expansion of its production facility near the city of Vung Tau, making it the largest brewery in Southeast Asia.
The facility has an annual capacity of 11 million hectolitres and covers an area of 40 hectares. The Vung Tau brewery was bought by Heineken Vietnam in 2017 and has grown 36-fold in the past 5 years.
To meet the growing demand for beer in the country, Heineken manufactures several of its brands there like Strongbow cider, Tiger Platinum, Edelweiss and Heineken 0.0.
The brewery features automation across raw material delivery, brewing, filtration and packaging. Heineken also claims that the Vung Tau brewery is the most productive of all its breweries globally. It is also sustainable and manages to cut energy consumption by almost 50%.
The premium beer market in Vietnam is highly competitive with major players ThaiBev (via Sabeco), Heineken, and Carlsberg competing for market share. GlobalData estimated the beer market at US$11.44 billion in 2021.
Heineken Vietnam is a joint venture with SATRA (Saigon Trading Group) and it has 6 production facilities in the country. The unit successfully launched Heineken Silver, a 4% abv variant in 2019, which has since been rolled out to several European markets.
