Eat Just Inc, which got approval to sell its chicken nuggets in Singapore last year, has now gained approval to sell other types of cultivated chicken meat like breasts and strips in the country.
Its GOOD Meat division has recently launched its cultivated chicken breast at JW Marriott Singapore.
The latest approval came from Singapore Food Agency (SFA) as GOOD Meat celebrated its 1st year anniversary launch of its cultivated chicken nuggets. Production of cultivated meat using cultured animal cells fits into land-scarce Singapore’s ’30 by 30’ goal to produce 30% of its nutritional needs sustainably by 2030.
GOOD Meat is now investing into the design and manufacturing of vessels and systems that will enable significant increases in cultivated meat production capacity with the goal of having the equipment installed and operational in the next 2 years. The company will continue to hire engineers, scientists, manufacturing professionals and others locally to run the facility and drive the business.
Josh Tetrick, Co-Founder and CEO of Eat Just said, “A lot has changed in our world over the last year, but one thing has stayed the same: Singapore continues to lead the global transformation to a smarter, more sustainable food system. We’re proud to celebrate our 1 year-anniversary of the first-ever sale of cultivated meat with this important regulatory and product announcement that’s again taking place in Singapore.”
GOOD Meat is curating new opportunities for consumers to purchase cultivated chicken dishes at some of Singapore’s famed hawker centers in 2022, the first of which will be Loo’s Hainanese Curry Rice, a family-run business for 74 years. Hawker stalls are a celebrated microcosm of Singapore’s multicultural society and their livelihoods have been jeopardised by a downturn in business during the pandemic. In support of hawker culture and the community, GOOD Meat will also be making a donation toward this cause through the National Volunteer and Philanthropy Centre (NVPC).
In a related news, GOOD Meat also announced that world-renowned chef humanitarian Jose Andre has joined the Board of Directors and has pledged to serve the company’s cultivated chicken at one of his restaurants in the US following regulatory review there. Andre, whose ThinkFoodGroup operates more than 30 restaurants in the US, will provide culinary counsel to the company’s team of chefs and scientists as they work to improve taste, texture and versatility of their products that will ultimately be sold in Singapore and around the world.
Singapore now boasts of having more than 15 alternative protein start-ups setting up their base in the country.
