OTS Holdings Limited has recently launched a 100% plant-based RTE food brand ANEW that aims to deliver quality, nutrition and convenience to consumers with a taste of heritage.
With the tagline ‘Better Food Forward’, ANEW is developed by its in-house R&D team and manufactured in Singapore. Its first product line-up comprises of 3 luncheon meat products that are inspired by the Group’s popular luncheon meat products.
Tasty on its own and yet highly versatile, ANEW’s luncheon meat products can also be used for a variety of Asian and Western cuisines. ANEW products are Non-GMO, Cholesterol Free, Trans-Fat Free with No Added Preservatives. ANEW is currently sold in online channels as well as at major supermarkets in Singapore.
Managing Director of OTS Holdings, Ong Bee Chip said, “Increased awareness of environmental and sustainability benefits have been a key driving force for plant-based alternatives to become a growing part of consumers’ diet around the world. In addition, plant-based alternatives can also mitigate concerns of food security as the world’s population continues to grow. With ANEW, we see an opportunity to participate in the fast-growing plant-based foods market, where we want to be able to meet consumers’ expectations so that they can continue to enjoy their favourite food experience with our plant-based products based on our popular recipes.”
Established in 1993, OTS Holdings Limited is a food manufacturing group with a strong niche in RTE and RTC (ready-to-cook) meat products with key markets in Singapore and Malaysia. Targeting both Halal and non-Halal consumer segments, the Group has more than 1,100 SKUs across 13 main product types under its 7 house brands. Notably its flagship brands, Golden Bridge and Kelly’s have become household brands within the RTE and RTC meat products market in Singapore and Malaysia.
The Group owns and operates 3 modern food manufacturing facilities with 2 in Singapore and one in Bulan Island, Indonesia. In Singapore, its integrated food manufacturing facilities with in-house R&D team occupy 9,131 sq.metres area with an average annual production of around 2,500 tonnes of RTE and RTC meat products.
The group plans to expand its presence in existing markets and overseas.
According to Bloomberg, the plant-based foods market could contribute 7.7% of the global protein market by 2030, with a value of over US$162 billion, up from US$29.4 billion in 2020.
For more information on ANEW, please visit www.anew-foods.com.
