Local food tech company, GoodMorning Global Group Holdings Berhad (GMG) has launched the country’s first dry mix complete nutrition plant-based meat on 16 November.
Its WonderMeat product, which is primarily composed of soy and pea protein, has been listed in the Malaysia Book of Records. The retail price of one pack is RM5.50 (US$1.18), with each pack producing approximately 200 to 240g of wet mix.
GMG group CEO Dr Charles Cheng Fang Chin said WonderMeat was created with a focus on natural ingredients. Cheng said, “The binding effects utilise plant fibres and it does not contain harmful chemicals. WonderMeat is designed to be a healthy meat alternative, rich in dietary fibre and protein.”
Cheng added that it is free of trans fat and cholesterol and is fortified with 28 vitamins and minerals as well as calcium B-hydroxy-B methylbutyrate, which could improve muscle mass or strength in older adults.
Cheng said WonderMeat is safe for consumption and has undergone thorough testing and approval.
“It stands out from other products due to its dry mix form, ease of preparation and comprehensive nutritional performance, providing a delicious culinary experience while meeting daily protein needs. One serving of WonderMeat can provide 18.4g of protein content, which is 37% of the daily nutrient reference value. It is prepared with a combination of 30% WonderMeat, 10% oil and 60% water, and can be shaped according to preference.”
The company is committed to sustainability and the sourcing and production practices prioritise environmental-friendly methods, which contribute to a more sustainable industry. It has also invested in research and development for innovative manufacturing methods that reduce resource consumption and emissions.
According to Charles, the dry mix also caters to diverse dietary preferences, while meeting the growing need for sustainable and ethical food choices.
GMG is now promoting the product to hotels and restaurants and F&B outlets which will soon be serving WonderMeat-based dishes. The company is also exploring opportunities for expansion and innovation, and bringing more exciting variations of WonderMeat to meet diverse consumer preferences.
