Sensient Technologies, a global color, flavor and specialty ingredients provider, has named PhygitalTM as 2024 Color of the Year.
The selected color is a depiction of today’s consumers being multidimensional and expressive in mixed realities – the physical and virtual world. Representing this immersive expression, the company has identified 2 complementary hues in the creation of PhygitalTM:
-
- GoldenTerra™, a comforting and relaxing, rich shade reflective of golden rays warming the brown Earthy soil and
- CyberGem™, a fantasy fuchsia shade with a daring illusion.
“Hybrid shopping is here to stay,” said Hui Nee Neo, Marketing Director of Sensient Technologies Asia Pacific. “Having embraced full, digital lifestyles in previous years, online fatigue drove consumers to return in stores. They were seeking for newness and sensory experiences that are as simple as feeling the product before buying. While online shopping continues to grow and offers convenience, it cannot completely replace the buying-in-person experience. Nowadays, we are seeing the balancing act towards a ‘phygital’ (physical + digital) experience gaining favour in our region.”
In food and beverage, this trend also manifested with viral recipes from social media translating into foodservice or packaged goods. Along with inclinations for products in multifaceted colors and interesting flavors, this self-expression in the form of food choices mirror consumers’ desire for new and personalised experiences in real life.
Representing the blend between physical and virtual, the energizing hues of PhygitalTM are rousing consumers’ confidence to thrive in both realities. “The combination of GoldenTerra™ and CyberGem™ offers the best of both worlds, bringing unique visuals and unusual flavor pairings to many food and beverage applications “, shared Neo.
Adding to the multidimensional foodie experience, Sensient also created a novel flavor inspiration to complement the duality of PhygitalTM. Mystic Blossom is the melding of 2 complex flavor profiles sweet and spice – exuding tropical melon and honeyed green notes fused with dashes of spice. This new flavor spin speaks different tastes for many palates, embodying multifaceted characteristics just like individualized realities.
Connecting Trends to Innovation Action
Sensient is recognised for customising food and beverage systems for many of the world’s best-known consumer and industrial brands. Its expertise lies in translating trends into actionable innovation. While the company remains at the forefront in identifying what’s next in flavor and color trends, Sensient has helped many manufacturers succeed by adapting to the ever-changing preferences of today’s consumers.
In addition to its 2024 Color feature, the company also highlights 4 global trends that are poised to drive new product innovation across the food and beverage industry in 2024:
- Relationship Renaissance– echoes consumers’ innate yearnings for authentic, interpersonal connections and a sense of community – emerging as a facet of wellbeing.
- Human Creativity – resonates consumer appreciation for handcrafted creations and products with an artisanal flair amidst the ubiquity of technology.
- Turbulent Ties – details how moments of tranquility are moving consumers to deal with uncertainties in 2024 and beyond.
- Fight for the Wild – demonstrates consumers’ strong commitment towards sustainability by saving close-to-global-extinction species.
Sensient’s 2024 Consumer Trends and Color of the Year announcement are respectively available at Four Trends Driving Colorful Product Innovation in 2024 and Beyond and 2024 Color of the Year
For more information, click on:
Sensient Technologies Asia Pacific
