Rhea Vendors Group, an Italian manufacturer of tailor-made coffee and vending machines, has recently unveiled its Barista On-Demand vehicle in collaboration with Chinese robo-delivery firm, Neolix.
The vehicle was earlier showcased during the China International Import Expo (CIIE) in Shanghai, as part of a solution to meeting the rapid growth in China’s coffee market.
The vehicle transforms the typical coffee consumption from a ‘go-to-shop’ activity into ‘shop-come-to-customers’. The vehicle allows users to order coffee with one click on a mobile application, with their desired drink delivered by the unmanned coffee vehicle. In addition, the vehicle is powered by renewable energy sources.
Rhea Vendors Group is one of the largest producers of customized vending machines in the world while Beijing-headquartered Neolix is a world leading autonomous vehicle maker that specializes in Robo-Delivery.
Yu Enyuan, Founder and CEO of Neolix Technologies said, “In today’s rapidly advancing world, we see the pace of daily routines accelerate at an unprecedented rate, calling for adaptive solutions to meet instant demand. This project responds to the shift and offers a new perspective on smart mobility in new retail. Instead of people moving to access coffee services, we can leverage our technology to mobilize coffee shops to reach consumers.”
Andrea Pozzolini, CEO of Rhea Vendors Group added, “The unmanned coffee vehicle showcases Rhea’s unwavering commitment to pioneering innovative solutions in the vending world. We’ll initiate this groundbreaking venture in its birthplace, already ready to understand that the coffee machine is only one part of the broader consumer experience.”
The Chinese coffee market holds great potential, as coffee consumption is growing at a rate of more than 30% per year.
