FRISO launches Singapore’s 1st formula milk tracking

FRISO has recently launched FRISO TrackEasy in Singapore, an industry-first smart packaging innovation that enables mums to experience the full journey of FRISO’s formula milk, starting from their Dutch-owned farms to its arrival in Singapore.
FRISO TrackEasy builds on FrieslandCampina’s 140-year Dutch dairy expertise and its end- to-end control of its entire product journey to provide mums with batch-specific information around FRISO’s dairy farming, milk collection, production process, quality auditing and export. This offers mums a higher degree of transparency over the formula milk products, empowering them to make well-informed nutrition choices for their children.
The issue of food safety has become a growing concern among consumers particularly with regards to food sourcing and security, and the current disruption to global supply chains. Organisations such as the Food and Agricultural Organisation of the United Nations (UNFAO) have stepped up efforts to promote food safety around the world to address consumers’ need to access timely, clear and reliable information to make food choices.
“At FRISO, we recognise that parents in Singapore are paying more attention to food sourcing and safety in general, and those with young children are especially concerned about the source and production of formula milk,” said David Naidu, General Manager at FrieslandCampina Singapore. He added: “With FRISO TrackEasy, mums will be able to see when their tin of FRISO product was produced, when the milk was collected from farms, to the quality assurance checks it went through. This is only possible with full chain control, as FRISO is one of the few dairy companies that owns the entire product journey, from our Dutch-owned farms to the shipment of the final product. With the launch of FRISO TrackEasy in Singapore, parents for the first time, truly trace their product from grass to glass, and feel reassured that they are providing the best choice of nutrition for their children.”
By scanning the QR code found on the tins of Friso Gold or Frisomum milk powder, mums can now journey through FRISO’s milk farming, production and quality processes.
FRISO TrackEasy is also a global launch seeking to lead the trend of greater transparency in the food industry worldwide.
Netherland-based FRISO is present in over 25 countries and ranked as one of the top 5 formula milk brands in Asia. FRISO brand is owned by one of the world’s leading dairy company, FrieslandCampina.