In December 2023, Mars China announced another significant step towards sustainable packaging with the launch of its SNICKERS® bar featuring dark chocolate cereal. This innovative new product not only offers a low-sugar and low-glycemic index (GI) option but also features individual packaging made from a mono polypropylene (PP) material, adhering to the concept of ‘Designed For Recycling’.
The SNICKERS® low GI dark chocolate cereal bar is now available in selected outlets, providing consumers with a lightweight and delicious product, while its packaging is easily recyclable, contributing to a healthier tomorrow for our planet.
Flexible packaging, known for its lightweight, flexibility, resistance to moisture and humidity, is widely used in the food industry such as instant noodles, biscuits, and snack packaging materials.
Mars China has implemented detailed internal validation and quality standards to ensure the SNICKERS® packaging materials meet food safety requirements for product protection. In addition, the outer packaging box of the SNICKERS® new bar uses paper material certified by the Forest Stewardship Council (FSC), reducing the reliance on plastic, and supporting sustainable forest management.
Beyond featuring sustainable packaging, the new SNICKERS® product is a lightweight and delicious snack. Developed through a collaboration between Mars and the China National Research Institute of Food & Fermentation Industries (CNIF) in China, the new formula incorporates zero-sugar pure cocoa butter dark chocolate, and includes high-quality ingredients like imported Turkish hazelnut spread, almonds, pumpkin seeds, and black sesame, aiming to provide consumers with a tasty treat while maintaining nutritional balance. Each 30g pack not only boasts a low GI and GL value, but is also rich in dietary fiber and prebiotics, presenting a new snack option that is low in sugar and low GI.
The release of this new product fulfils Mars’ commitment to offering consumers more delicious snacks choices, yet also building a healthier planet and sustainable tomorrow for the next generation via packaging sustainability and circular economy development.
