Trung Nguyen Legend has recently unveiled its G7 Gold coffee products, which utilises the essence of 3 different coffee civilisations namely Ottoman, Roman and Thien.
The launch event, which also marks the 20th anniversary of G7 brand, was held in December with the attendance of more than 300 local and international distributors and partners.
The unique features of the typical Ottoman, Roman, and Thien coffee civilisations were recreated by Trung Nguyen Legend at the event through the scenes of renowned markets around the world, such as the Grand Bazaar in Istanbul, the Christmas market in Strasbourg, central Europe, and the traditional Vietnamese market.
G7 products are now sold in 100 countries, and has been ranked as one of the top 5 coffee brands in China. It supplies 2.5 billion packets of powdered coffee every year, putting Vietnamese coffee on the world map.
G7 Gold inherits G7 coffee flavour but is the first instant coffee, combining flavours from 3 coffee civilisations. It reflects Trung Nguyen Legend’s ongoing creativity and innovation to elevate the coffee experience.
G7 Gold combines the excellent flavour of the world’s best Robusta coffee beans from Buon Ma Thuot, the coffee capital of Vietnam, with the culture of enjoying coffee in the world’s 3 coffee civilisations: Ottoman, Roman, and Thien. G7 Gold has 3 products namely G7 Gold Rumi, G7 Gold Picasso Latte, and G7 Gold Motherland, carrying the original flavours of the excellent coffee cups that are popular at Trung Nguyen Legend Coffee World.
G7 Gold instant coffee aligns with modern consumer trends as it brings unique experiences, contributing to improving the value of Buon Ma Thuot Robusta coffee beans as well as the culture of enjoying Vietnamese coffee globally.