TMK (Thailand) Co., Ltd., the producer and distributor of raw seaweed and seaweed snacks, and owner of the ‘Kokkiri’ seaweed brand, has recently launched a new product ‘Wow Bokka Chips’.
It is a crispy seaweed snack accompanied with a slogan ‘Crunchy Deliciousness Beyond Limits.’
TMK aims to capture a larger market share with the new product which is positioned as a crispy, delicious snack for the new generation. According to Kang Byung Soo, Managing Director of TMK, consumers are increasingly concerned over health and have shown strong interest in consuming seaweed, both in the form of seasoned seaweed for cooking and seaweed snacks.
Kokkiri Wow Bokka Chips is available in 3 flavors namely Original, Wasabi and Kimchi. The manufacturing process incorporates modern technologies and utilizing high-quality ingredients sourced from 2 reputable sources – namely seaweed from the Korean Sea and glutinous rice from the Isaan region of Thailand. The innovative production process involves coating the seaweed with creamy glutinous rice soup, resulting in a tightly-sealed crispy, delicious snack that is oil-free and non-greasy. TMK has also obtained a patented production certification.
The new product is expected to strengthen the Kokkiri brand’s market presence. Initially popular in the online market, the brand has expanded its distribution to modern trade channels including Lotus, Big C, Mini Big C, Gourmet Market, CJ Express, and Trendy Trade nationwide.
Saengduean Phraecharoen, Director of TMK added that the Kokkiri brand envisions developing its new product, Kokkiri Wow Bokka Chips, as a flagship item to expand the market for delicious and beneficial seaweed snacks. The goal is to make it enjoyable without becoming monotonous, allowing it to be paired with both Thai and Korean dishes. The marketing strategy includes introducing the product widely to reach a diverse consumer base.
TMK also plans to promote the new product to international markets which include Malaysia, China, Russia and Vietnam. In Taiwan, it has successfully distributed Kokkiri seaweed to 7-Eleven, with products available in all 6,000 stores.
