Linaco Ingredients Sdn Bhd is all set to launch its latest Rasaku Nasi Lemak premix powder in July this year with a recommended selling price of RM4.25 (US$0.95) for a 60g box packaging.
According to Ruth Yip, Senior Sales Strategist at Linaco, “Our Nasi Lemak premix powder is specifically designed for individuals who lead busy lifestyles, including working adults and stay-at-home parents. It offers the convenience of enjoying delicious nasi lemak without the hassle of preparing raw ingredients from scratch. Whether you have a hectic work schedule or want a quick and easy meal solution for your family, our premix powder provides a convenient and time-saving option to savor the flavorsome nasi lemak experience.”
Nasi Lemak is often a difficult meal to prepare from scratch. With Rasaku premix powder, the cooking is made easy. Within the contents of the packaging, Linaco uses what it calls ‘flavorful coconut milk powder’, a rich and creamy coconut powder made from the finest coconuts to provide the signature taste and aroma of Nasi Lemak. In addition, it also uses ‘aromatic spice’, a specially curated spice blend which includes ginger to enhance the overall taste profile of the dish.
Yip said, “Our premix powder ensures consistent taste and quality every time you prepare Nasi Lemak, eliminating the guesswork of ingredient proportions and cooking techniques.”
This is certainly a big help to busy working adults without the need to prepare the ingredients from scratch.
Rasaku is launching Nasi Lemak premix powder for several reasons. First is to meet consumer demand for a time-saving meal solutions. Second is to enhance the culinary experience as Nasi Lemak is a beloved Malaysian iconic dish known for its rich and aromatic flavors. Rasaku wants to ensure that people can easily experience the authentic taste of nasi lemak without the need for extensive preparation. Thirdly, Rasaku also hopes to showcase and promote the unique flavors and cultural heritage of Malaysia via its product as it allows people from diverse backgrounds to savor and prepare the traditional taste of Nasi Lemak.
Finally, Rasaku Nasi Lemak premix powder also helps to promote home cooking as many consumers now have limited time or culinary skills to prepare traditional dishes from scratch. Rasaku’s nasi lemak premix powder encourages and enables individuals to cook at home by simplifying the cooking process. This promotes the joy of homemade meals while retaining the authentic flavors and satisfaction of enjoying nasi lemak.
