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International coffee brand, Costa Coffee has unveiled plan to launch its latest line of RTD coffee products in China in March. This new line had already been released in the UK in June 2019.
There are 2 variants to this new coffee line and they contain reduced fat and sugar to attract health-conscious consumers.
Shakir Moin, Chief Operating Officer of Costa International said, “China is a priority market of Costa Coffee, and this is one of many exciting ideas to improve and localise the experience we deliver for our Chinese consumers.” Established in 1971, UK-based Costa Coffee operates over 4,000 coffee shops globally. In 2006, Costa Coffee entered into the Chinese market with its first store in Shanghai.
