Pilmico Animal Nutrition Corporation (Pilmico) has expanded its pet food brand Maxime with the launch of its cat food line. Previously, Maxime only caters to dogs but now it has diversified into offering similar nutritious and high-quality pet food to cats.
In the Philippines, Maxime introduced its dog food products in 2020 via e-commerce platforms Shopee and Lazada as well as in pet shops and agri post shops.
Blessie Zarzuela, National Sales Manager of Maxime said, “Even before the pandemic started, pet ownership has been growing in the Philippines. More and more owners are becoming increasingly discerning on the choices they make for their pet’s nutritional needs. Being in the animal nutrition business for over 20 years, we wanted to share our expertise in this field and be a reliable partner in our customers’ pet parenthood journey.”
Maxime cat food offers a minerally-balanced and easily digestible formulation for cats to reach their optimal health. It comes in 2 flavors i.e. tuna and salmon, with both fortified with taurine for better vision support.
Norie Bermudez, First Vice President and Chief Operating Officer, Feeds Division of Pilmico said the launch also brings Pilmico closer to its goal of growing and diversifying the company in both agribusiness and food.
