NZMP™, Fonterra’s dairy ingredient and solutions brand, has just launched a new carbonzero certified Organic Butter which will be rolled-out in the ASEAN market in April.
The new Organic Butter will help NZMP’s customers to achieve their own sustainability goals and meet consumer demand for more sustainable products.
AFBR has recently interviewed Mr Hamish Gowans, General Manager South & East Asia to find out the new product application for the ASEAN region specifically. According to Hamish, there are many reasons that could make this new product appealing to ASEAN customers. “The first is that NZMP™ Carbonzero Certified Organic Butter can help customers to deliver their own sustainability goals through the reduction of emissions through their own supply chain. It’s also a way for customers to keep up with increasing consumer demand for more sustainable products, in addition to growing individual brand preference through differentiated products.”
NZMP™ first certified carbonzero ingredient has been audited and verified by Toitu? Envirocare, an independent certifier which thoroughly audits and verifies the carbon emissions for that ingredient across the supply chain. NZMP also has to clearly demonstrate that it has reduced its emissions to date, and must present future plans on how its going to reduce its emissions further.
In terms of flavor/taste profile of the new Organic Butter, it is comparable to the same premium, New Zealand grass-fed organic butter but now with the added benefit of carbon zero certification, said Hamish.
He mentioned that the target primary customers for this new product will be the organic ghee manufacturers, with a smaller segment being organic repack butter for premium retail. A less developed but emerging category will be as an ingredient for Organic UHT/RTD or organic processed cheese.
Hamish added that in other regions, the NZMP™ carbonzero cerified Organic Butter launch has already resulted in new interest for other carbonzero organic ingredients and carbonzero conventional ingredients “so it is clear that sustainability is a priority for many of our customers and consumers.” Carbonzero is a great solution to deliver on these needs.
Sustainability is embedded in Fonterra’s strategy and that is also the reason why it has implemented ISO 26000, an international standard for social responsibility, to set policies and standards across sustainability and social responsibility in its operations.
The Fonterra Supplier Sustainability Code of Practice also sets its expectations of vendors (suppliers) including upholding standards related to human rights, fair working conditions and environmental protection. Climate change is also a key priority within its strategy, and this is why Fonterra has set a science-based target and is taking action to reduce its emissions across the supply chain.
Hamish concluded, “Offering carbonzero to our customers is a way to help our customers reduce emissions in their supply chain today, and putting the power in their consumers hands to make a decision that benefits not only themselves, but their families and the planet.”
NZMP™ is Fonterra’s global dairy ingredients and solutions brand, sold in more than 130 countries and used by some of the world’s most famous food and nutrition brands.
