Wellspire Holdings Berhad (Wellspire), a distributor of consumer-packaged foods in Thailand, through its wholly-owned subsidiary, Wellspire Global Trading, has recently signed a strategic cooperation agreement with Khee San Food Industries Sdn Bhd (Khee San), a subsidiary of Khee San Berhad.
The agreement is valid for 3 years from now till August 2026. Under this agreement, Wellspire will become Khee San’s sole and exclusive distributor in Thailand. As a start, Wellspire will distribute, import, export, sell and resell Khee San products, namely Fruit Plus and Kiss Me.
This strategic cooperation with Khee San is part of Wellspire’s plans to cooperate with local Malaysian companies to penetrate the Thai market via the Wellspire group’s well-established distribution channels in Thailand.
The partnership with Wellspire will allow Khee San to rapidly expand within the Thai snack food market, putting it in a strong position for future revenue growth and market diversification. According to Statista, the Thai snack food market is worth more than US$1 billion in 2023 and is expected to have a CAGR of 7.16% till 2028.
Khee San is Malaysia’s leading domestic candy and sweets manufacturer, and it has exported to more than 20 countries.
Over the past few months, Wellspire has secured multiple partnerships with international brands like QiaQia for ChaCha sunflower seeds, Weilong for Weilong Big Hot Stick (Latiao) and Weilong Konjac Shuang amongst others.
