Vietnam’s leading dairy player, Vinamilk has continued to build cooperation memorandum with leading Chinese partners as one of its ways to expand into the China market.
After visiting Vinamilk facilities in Vietnam, the Chinese partners have agreed to oversee importation, distribution, regulatory compliance and trade promotions, while Vinamilk will produce customized yogurt and other dairy products, to meet the Chinese market’s quality standards and preferences.
As an example, one of its partners, Guangzhou Jiangnan Fruit and Vegetable Wholesale Market Management Company Limited, the leading wholesale market management company in Guangdong, is eager to introduce Vinamilk’s brand of yogurt products to the China market. Another partner who is an importer and distributor, is committed to establishing the presence of Ong Tho, Vinamilk’s sweetened condensed milk brand, in China.
With the right collaboration, Vinamilk is able to shorten the time for its products to reach the consumer market. This is essential especially for yogurt and milk products which have a short shelf life.
China is the world’s largest importer for dairy products, with 3.897 million tons valued at US$13.36 billion imported in 2021. Yogurt ranks among the fastest-growing segments in the Chinese dairy industry.
