In celebration of World Kiwifruit Day on 21 December, Zespri, the world’s largest kiwifruit marketer, has called for all forward-thinking visionaries, disruptors, dreamers, and darers to apply to its newly launched innovation funding initiative, ZAG.
Zespri hopes to drive awareness of some of the key challenges facing the kiwifruit industry – and drum up excitement to find solutions that will unlock real change in the areas of sustainable agriculture, technology, automation, packaging, supply chain, logistics and industry education.
The US$2 million annual fund will support future innovation initiatives and global strategic partnerships that strengthen Zespri’s ability to deliver on its purpose – to help people, communities and the environment around the world thrive through the goodness of kiwifruit.
ZAG will support projects that are focused on 4 core priorities for Zespri: (1) Initiatives that are good for kiwifruit by driving superior quality and lifting on orchard productivity; (2) Initiatives that are good for people by promoting wellbeing through kiwifruit consumption; (3) Initiatives that are good for the environment by protecting and enhancing nature; (4) And finally, initiatives that foster a thriving kiwifruit industry, benefitting growers and the local communities they are a part of.
Innovative problem solvers from around the world were invited to help Zespri better innovate in sustainable agriculture, technology, automation, packaging, supply chain, logistics and industry education.
