Philippines snacks giant, Universal Robina Corp. (URC) has recently received recognition for its subsidiary in Malaysia. Universal Robina Munchy’s won the ‘Brand of the Year’ award in Malaysia under the biscuits category by the World Branding Forum.
The World Branding Awards is the premier awards of the World Branding Forum and is a global recognition platform that celebrates the finest global, regional and national brands for their remarkable achievements.
The winners were selected after an appraisal of their brand valuation, a consumer market research, and a public online voting.
Munchy’s was again cited for the 5th year as the Brand of the Year under the biscuits category in Malaysia.
Rodney Wong, CEO of Munchy’s said, “These accolades stand as evidence to our relentless pursuit of excellence, innovation, and commitment to fostering an environment where our employees flourish,” Wong said. They further inspire us to continue pushing boundaries and setting new benchmarks in our industry.”
In 2021, URC acquired Munchy’s, one of the leading biscuit manufacturers in Malaysia. Munchy’s has now flourished into a recognized and successful brand in over 50 countries.
