Coca-Cola Vietnam has recently launched “Our bottles can live many lives” program in cooperation with Duy Tan Plastic Recycling and VECA, the digital scrap collection application.
The program sees Coca-Cola using the reach of its flagship brand – coupled with its first digital partnership with VECA – to help drive PET plastic bottle collection and recycling in Ho Chi Minh City (HCMC).
This is another step toward Coca-Cola’s vision of a “World Without Waste” as the company works with strategic partners to trial ways to support circularity for PET plastic bottles in Vietnam.
The “Our bottles can live many lives” program launched by Coca-Cola aims to increase consumer awareness around the value of recycling PET plastic bottles after use. The program offers consumers in HCMC a convenient way to recycle using VECA’s digital scrap collection application. With the VECA smartphone app, consumers in HCMC can connect directly with collectors who buy and sell bottles after use. Not only can the consumers set a convenient time and place to sell their empty bottles to collectors, but they can also earn accummulated points to redeem for prizes.
Plastic PET bottles collected through VECA will then be transferred to Duy Tan Plastic Recycling to be processed into new bottles that can have many lives.
Duy Tan Plastic Recycling is the first enterprise in the country to successfully establish bottle-to-bottle recycling in compliance with Vietnamese regulations and Coca-Cola’s strict global standards for recycled plastic.
In 2020, Coca-Cola launched the first ever 100% recycled plastic (rPET) bottle (excluding cap and label) in Vietnam for its Dasani 500ml. In 2021, Coca-Cola Vietnam switched its Sprite packaging from its iconic green bottle to a clear PET plastic bottle, to boost local recycling of Sprite bottles. The company rolled out a “Recycle Me” message on its packaging labels across its portfolio in Vietnam to encourage consumers to help recycle.