As a leading supplier of snacks in Vietnam, Mondelez Kinh Do has been very responsive to consumer preferences in the country, in line with its latest Mondelez International State of Snacking report which highlighted that mindfulness and well-being considerations play an increasingly important role in consumers’ snacking motivation.
Consumers are making an effort to be mindful while enjoying snacks, as 78% are more likely to take time while enjoying indulgent snacks. Many are also tuning into portion sizes, saying they typically take time to portion out snacks before eating them. And 68% said they check on nutrition labels on snacks before buying them. There has been a growing awareness about health and wellness, which shapes consumers’ perspectives on snacking. Mondelez Kinh Do is therefore committed to empowering consumers to make thoughtful decisions about their snacking behavior.
To respond to consumer demand, the owner of iconic global and local snacking brands such as Kinh Do, Cosy, Solite, AFC, LU, Oreo, Ritz, Slide, Cadbury’, and Toblerone has a mission of crafting snacks that are mindfully made. Inspired by Vietnamese ingredients and global culinary trends, the company is creating a range of mindful delights. These snacks are not just flavorful, they are also carefully portioned and sustainably sourced.
Anil Viswanathan, Managing Director of Mondelez Kinh Do Vietnam said, “Snacking continues to meet a growing range of needs across consumers’ lives, with indulgence remaining a welcome part of a balanced lifestyle. At the same time, we also see consumers making an effort to be more mindful while snacking…Mindful snacking reflects our commitment to empowering consumers to take charge of their snacking choices and enjoy treats in a balanced manner.”
Portion control encourages consumers to be more aware of the quantity they consume and helps them make conscious decisions about their snack intake. Mondelez’ ‘Snacking More Mindfully’ goal recognizes the significance of this in fostering a balanced approach to snacking. Mondelez Kinh Do is also championing mindful snacking by offering snacks in individually wrapped mindful portion serving sizes. This approach provides consumers with pre-portioned snacks, reducing the temptation to overindulge. It also simplifies on-the-go snacking, making it easier for people to make conscious choices about their snack consumption.
In addition to portion control through packaging, Mondelez is implementing mindful portion labelling on its snack products. This transparent labelling provides clear information about serving sizes and nutritional content, empowering consumers to make informed decisions about their snacking habits. In Vietnam, the Mindful Snacking logo has been applied on packs of its local jewel brands like AFC, Cosy, Kinh Do, LU, Solite, and Oreo. This will empower consumers to be more aware of portion sizes through visual images along with the calories they provide. The company offers these products to consumers to help them portion out or manage their snacks better.
In its quest for mindfulness, Mondelez Kinh Do also considers the environmental impact of its products. It has introduced eco-friendly packaging materials and works tirelessly to reduce its carbon footprint. In doing so, it has aligned its mission with global sustainability goals.
The company aims to print the ‘Mindful Snacking’ logo on all of its products globally by 2025.
