The latest Brand Footprint report released by Kantar showed that NutriAsia brands, like its Silver Swan soy sauce and Datu Puti vinegar, have consistently ranked high in the annual report. They are ranked as one of the most popular brands in the Philippines.
The annual report uses consumer reach points (CRP) to measure shoppers’ preferences, looking specifically at the frequency and penetration of a brand in Filipino households. This year’s results further highlight Silver Swan, Datu Puti and UFC as tried and tested products beloved by Filipinos nationwide, chosen everyday as their trusted brand.
With only 50 names on the list, Silver Swan is placed 2nd in the Most Chosen Food brand category and 4th in Most Chosen FMCG (fast moving consumer goods) brand category with a CRP of 585 that marks a 2% increase from the previous year. Datu Puti, on the other hand, secured the 4th and 10th spots respectively, seeing a 1% increase from last year with a CRP of 406. UFC was ranked 12th in the Most Chosen Food brands category with a CRP of 112, a 4% improvement from 2021.
All the 3 brands are housed under Nutri-Asia, Inc., the Philippines leading manufacturer of condiments and sauces with products found in every Filipino household. Among its best-known brands are Datu Puti, Silver Swan, UFC, Papa, Mang Tomas, Jufran. Golden Fiesta and Locally.
