UK-based Brand Finance has recently released its 2023 ranking of the 100 most valuable brands in Vietnam, and Vinamilk has successfully has retained its No.1 ranking for food brand with its brand value increased from US$2.8 billion in 2022 to US$3 billion in 2023.
Vinamilk has also reaffirmed its position as the 6th largest dairy brand globally. This year is also special as Vinamilk is also recognised as a leader in the Top 10 brands with high sustainability.
Vinamilk’s consistent growth in brand value from 2020 until now demonstrates the brand’s robust internal strength, developed over nearly 50 years despite facing numerous challenges.
The positive result stems from the strong transformation of the company in various aspects over the years. Recently, Vinamilk introduced its new brand identity and positioning – Vinamilk is not only about milk but also diverse food products; it cares not only for health and nutrition but also for the spiritual life. Vinamilk’s new brand positioning strategy conveys the spirit of ‘Bold, Determination, Always be yourself’ which was systematically developed in collaboration with over 55 top international and Vietnamese experts over the course of more than a year.
This brand innovation also involves comprehensive transformation including digital transformation to reach customers more efficiently.
This year, Brand Finance has also released a ranking of the Top 10 brands with high sustainability for the first time. Vinamilk has been ranked on par with other established dairy and food brands worldwide, and it tops the list and is the only company from the food industry to be ranked in the Top 10. “Vinamilk is driving the trend of sustainable development in the food industry, understanding the growing awareness of consumers in choosing food,” said Alex Haigh, Managing Director – Asia Pacific at Brand Finance. Vinamilk focuses on providing high-quality products, concurrently developing green factors, and actively participating in environmental and community activities.
