Thaifex – Anuga Asia soars in international stature, now positioned as Asia Pacific’s foremost destination for F&B Innovation 

Spanning five days from 28 May – 1 June 2024, the preeminent food and beverage event will unfold at IMPACT Muang Thong Thani, Bangkok. Boasting an expansive 130,000 sqm of exhibition space, the trade show is set to host over 3,200 exhibitors from 45 countries. Major contingents, notably from China, Italy, Malaysia, Norway, the Republic of Korea, Turkey, the UK,  USA and Vietnam, are expected to make a significant impact. Additionally, the inclusion of a new country group from Macau further amplifies the event’s global diversity.

Wendy Lim, General Manager of the Food Business Unit at Koelnmesse Singapore, underscores the expansive global influence and impactful regional footprint of THAIFEX – Anuga Asia in the food and beverage landscape: “THAIFEX – Anuga Asia is the heartbeat of the APAC food and beverage industry. With an estimated 60% international exhibitor presence, it stands as a powerhouse, bringing together a diversified range of innovations from beyond the region and setting the stage for the industry’s future. As a sold-out event with positive industry feedback, it cements its position as the indispensable business platform, fostering dynamic networking and propelling forward-thinking collaborations. At THAIFEX – Anuga Asia, we don’t just showcase; we actively shape the future of the F&B industry.”

Capitalising on this momentum, THAIFEX – Anuga Asia 2024 is strategically positioned as a transformative force for progress in the region. Functioning as a nucleus for connections and business synergy, the event establishes a pivotal platform for businesses worldwide to initiate mergers, advance innovations, and spearhead ventures in APAC, particularly in Southeast Asia and CLMV (Cambodia, Laos, Myanmar, and Vietnam) countries. These initiatives significantly contribute to the growth and transformation of the APAC food and beverage sector.

This year’s theme, ‘Beyond Food Experience,’ centres around 11 key trends, including Alternative Meat Proteins, Clean Label, Franchise, Functional and free-from Products, Halal Food, Organic Products, Plant-based Proteins or Foods, Private Labels, Ready-to-eat Products, Sustainably Produced or Packaged, and Superfoods. These trends address the industry’s evolving landscape, steering it towards sustainable and innovative practices. Trade visitors will have a more pronounced view of innovations stemming from these trends through the showground and official event app, as well as the THAIFEX – Anuga Trend Zone, showcasing the current food and product trends of the market research institutes Innova Market Insights and THAIFEX – Anuga tasteInnovation Zone, where over 50 top innovations will be presented.

Trade visitors can also anticipate an exciting line-up of engaging business networking activities and insightful live talks. The Future Food Experience stage will host international and regional experts who can provide answers and solutions on all industry-relevant topics, particularly megatrends within the seafood, alternative and plant-based protein, and the new food economy; these expert-led conversations will spark thought-provoking dialogues and unveil innovative possibilities.

Aligning with the event’s thematic focus, the confirmed 10th edition of the Thailand Ultimate Chef Challenge (TUCC) promises a series of live competitions. Over 700 aspiring and top chefs worldwide will vie for the title of Thailand’s Ultimate Chef in both hot cooking and cold display categories. Juries from the World Association of Chefs’ Societies (WACS) will play a crucial role in the decision-making process, particularly in determining taste. The stage is set for a culinary spectacle where skill, innovation, and taste converge on the global platform of THAIFEX – Anuga Asia 2024.

Whether you’re a new entrant, an established enterprise, or an investor, THAIFEX – Anuga Asia 2024 is the definitive event for discovering global and innovative products and enriching your knowledge on the latest developments revolutionising the APAC market. Join us at THAIFEX – Anuga Asia 2024!

For more details, please visit https://thaifex-anuga.com.