Reborn Coffee, Inc. (Reborn), a California-based retailer of specialty coffee, has recently announced the grand opening of its flagship store at the iconic TRX mall in Kuala Lumpur, Malaysia.
The flagship store is located adjacent to other global brands including Apple and Shake Shack. The location is being spearheaded by Barrie Nasim, CEO of Reborn Coffee Malaysia Sdn Bhd, incorporated in Malaysia.
The new strategic Malaysian location will serve as a launchpad for the company’s strategic licensing deals across neighbouring countries like Singapore and Indonesia.
Jay Kim, CEO of Reborn said, “Our global expansion initiatives and launch into the Southeast Asian market aligns with our brand ethos, and are anticipated to significantly augment revenue streams. Coupled with our sustainability goals, we will also be partnering with specialty coffee farms in Southeast Asia to spearhead our ESG agenda across their value chain and deliver exceptional quality through sustainable and ethical sourcing for our valued customers.”
