Singapore’s top supermarket operator, FairPrice Group has officially launched its popular and award-winning range of potato chips in the Philippines. The range is now available in leading supermarkets in Metro Manila.
FairPrice Potato Chips – the top-selling potato chip brand for FairPrice Group in Singapore – are made from 100% fresh potatoes and come in 7 flavors including Original, Truffle, Sour Cream, Black Pepper, Hot & Spicy, Cheese, and BBQ.
FairPrice Truffle Chips received the Retail Product of the Year Award at the 2023 Retail Asia Awards.
“We’re thrilled to be launching FairPrice Potato Chips in the Philippines. Tasty snacks are an important part of any family gathering, and we want Filipinos to enjoy the best of Singapore with their friends and loved ones,” said Grace Cukingnan Chua, Chief Executive, Own Brands Food Solutions, FairPrice Group.
Fairprice will also be launching healthier snack options like nuts into the Philippines.
As a start, Fairprice house brand of snacks will be available in 70 supermarkets including SM, WalterMart, Landmark, AllDay, Unimart, South Supermarket, Ever Supermarket, and Sta. Lucia Supermarket.
