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In conjunction with the opening of Paris Baguette’s 500th store outside the home country, the South Korean bakery giant has asserted its goal on capturing the huge muslim market by building a Halal-certified product production facility in Malaysia to cater to this market which includes Malaysia, Brunei and Indonesia.
In a more distant market like the UK and the US, Paris Baguette is actively testing its franchise business model for expansion.
Paris Baguette has so far established its presence in 10 countries which include France, the UK, Canada, China, Singapore, Vietnam, Cambodia, Indonesia and Malaysia.
