ISM, the world’s largest trade fair for sweets and snacks, will make its Asian debut in Tokyo, Japan – The Heart of East Asia. Branded as ISM Japan, the sweets and snacks showcase will take place at Tokyo Big Sight from 13 to 15 April 2022, serving as the go-to information, communications and networking hub for the industry in the region
ISM Japan is the first dedicated showcase for the sweets and snacks industry in Asia and is modelled after the world’s largest trade fair for sweets and snacks – ISM Cologne. This inaugural event, which is expected to be represented by over 200 brands, is part of Koelnmesse’s global leadership in the Sweets and Snacks industry as well as the Food and Beverage industry.
ISM Japan is a natural extension of the existing F&B segments at Wine & Gourmet Japan as well as established food fairs organised by the Japan Food Journal – FABEX, Dessert Sweets & Bakery Festival, Food & Drink OEM Matching Expo, Noodle Industry Fair and the Premium Food Show. This will bring about greater synergy between the events and offer a wider range of products to all trade visitors. These 7 food shows under one roof will be a gastronomical experience not to be missed !
Some of the key factors that prompted ISM’s entry into Japan include a forecasted 6.2% annual growth of the Asia-Pacific Confectionery market from 2020 to 2025, Japan being the 6th largest confectionary market in the world, and a nation-wide growing demand for quality and innovative sweets and snack products. Furthermore, the establishment of Free Trade Agreements with the European Union and the US makes it even more attractive for overseas food products to enter the market now.
“ISM Japan will definitely be a great platform for the sweets and confectionery producers targeting the Japanese and East Asian markets which has high demand for quality products. I am confident that our partnership with Koelnmesse will become even stronger in addition to our existing collaboration between FABEX and Wine & Gourmet Japan,” said Mr. Katsunori Hirayama, Vice President of the Japan Food Journal.
“This is an area that we see huge potential growth in, especially with the strategic partnership with Japan Food Journal – who has been in the market for over 20 years, expanding their show year-on-year. 2021 is a year of recovery, and 2022 will be an opportune time for all global trade fairs to restart with countries’ borders opening progressively. We are confident to bring about added value to the industry with this new launch event in Japan,” said Mathias Kuepper, Managing Director of Koelnmesse Singapore.
ISM Japan, together with its 6 partner fairs, aims to attract over 1,000 exhibitors and close to 80,000 trade visitors from Asia and East Asia.
ISM Japan will be held from 13 to 15 April 2022. For more information on the event, click HERE
