Indonesian quick commerce startup, Dropezy has expanded into the poultry downstream industry and rebranded to Sekilo.
Motivated by a commitment to address evolving market demands and capitalize on emerging opportunities, Sekilo stands poised to revolutionize the meat processing and distribution space through innovative solutions.
Company Founder Chandni Chainani said, “The decision to transition from Dropezy to Sekilo was no light undertaking; in late 2022, as profitability became our focal point, we delved into our data and uncovered the vast potential within the protein category, recognizing the need to consolidate our efforts and leverage our existing skills in operations and supply chain, we officially pivoted to Sekilo.”
With over 270 million Indonesians relying on chicken as a dietary staple, the firm opined that the need for a streamlined and efficient poultry distribution system is paramount. The poultry supply chain in Indonesia is highly fragmented for business to business (B2B) buyers, facing challenges due to market disorganization and supply-demand mismatch. Sekilo can step in to offer B2B food service providers with a revolutionary model that combines precision customization, state-of-the-art processing, and seamless distribution.
Chainani said that Indonesia’s growing food service industry, known for its vibrant culinary culture, also offers a colossal market opportunity. According to Chainani, “Our analysis and existing data through our 4 years in the business to consumer (B2C) space uncovered the goldmine within the protein category— low wastage, high shelf life, soaring demand, and profit margins that set the stage for Sekilo’s bold entry.”
Sekilo sources for poultry from across Java and uphold uncompromised quality adhering to global standards, prioritizing Halal and NKF certifications. Sekilo’s unique strength also lies in customization, offering tailored solutions from sourcing to delivery, meeting diverse needs – from small deliveries as low as 25kg for SMEs to as high as 10 tons.
Sekilo extends its services to a diverse range of entities including SMEs, HORECA chains, industry players, e-grocery startups, and direct to consumer (D2C) processed meat factories.
