UK-based GROUNDED has partnered with SIG in the innovative packaging of its 100% natural range of plant-based protein shakes, aimed at health-conscious mobile consumers.
GROUNDED all-natural plant-based shakes, with cocoa and plant protein, are now ready for the market. No start-up company will be able to invest in its own production plant from the beginning, as such GROUNDED benefits from the outstanding capabilities in SIG’s combiLab as well as the sponsorship of the SIGCUBATOR – SIG’s accelerator program for start-ups with innovative and promising product concepts.
Working in close collaboration, SIG took GROUNDED’s initial idea on a ‘consumer-centric’ journey, from testing prototypes in its test centre in Germany to its successful launch in the market in September 2020.
The perfect packaging solution for the plant-based protein shakes was found; SIG’s unique carton bottle combidome 500ml. Standing out from the crowd with an eye-catching design for modern, sustainable on-the-go consumption, combidome is made with paperboard from the renewable raw material of wood.
Gabriel Bean, Founder at GROUNDED said, “Just one small idea can change an entire industry and we identified a gap in the market for a clean, genuinely natural, plant-based shake – with no compromise on natural ingredients and packaging. We spent 6+ months sourcing the right packaging that aligned with our values, and we found the perfect fit in SIG’s combidome. It’s sustainability story and unique shape makes it the perfect option for our range. Beyond the carton, the team & people at SIG were just as aligned on values, and we couldn’t have found a better partnership with which to launch these products.”
According to Anna Rabanus, Global Category Manager at SIG, “Start-ups such as GROUNDED are increasingly driving industry innovation and value creation, with differentiated product ideas for the mobile generation. We are keen to identify and engage with them at an early stage to foster successful partnerships and maximise potential. We learn from each other and gain fresh perspective, while our expert team empower start-up businesses to take advantage of the advice and facilities on offer.”
GROUNDED’s innovative 100% natural plant-based protein shakes, filled at SIG’s combiLab, were launched online recently in UK and will be expanded to the rest of Europe shortly.
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SIG Combibloc Ltd
