Branding & Marketing

Jack Daniel’s® and Coca-Cola are bringing Jack Daniel’s and Coca-Cola alcoholic ready- to-drink (aRTD) to Singapore. Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola aRTD premium cocktail …

Sponsorship plays a crucial role in supporting sports activities around the APAC region, in maintaining their operations, and in improving their regional and global exposure. It contributes to the enhancement …

In celebration of World Kiwifruit Day on 21 December, Zespri, the world’s largest kiwifruit marketer, has called for all forward-thinking visionaries, disruptors, dreamers, and darers to apply to its newly …

Diageo, a leading producer of premium spirit and beer brands, has recently launched a drink driving campaign in Vietnam with the tag line ‘Be Smart Don t Drink and Drive’. …

In Vietnam, the nutritional supplements market is relatively developed but unfortunately it is also chaotic as there are too many poor quality brands with false claims. According to a recent …

TH International Limited (Tims China), the exclusive operator of Tim Hortons coffee chain and Popeyes restaurants in China, has partnered with ride-hailing company DiDi Chuxing (DiDi) as part of a …

AnyMind Group has recently announced that its Indonesian unit, Digital Distribusi Indonesia (DDI) had signed a partnership agreement in Indonesia with Mead Johnson, a major powdered milk manufacturer that is …

Philippines snacks giant, Universal Robina Corp. (URC) has recently received recognition for its subsidiary in Malaysia. Universal Robina Munchy’s won the ‘Brand of the Year’ award in Malaysia under the biscuits …

Coca-Cola Vietnam has recently launched “Our bottles can live many lives” program in cooperation with Duy Tan Plastic Recycling and VECA, the digital scrap collection application. The program sees Coca-Cola using the …

To add healthy flavors to the year end festive mood, Healthy Food Company has teamed up with British-style restaurant, Lobster & More, to launch a menu of 7 healthy dishes. …

As a leading supplier of snacks in Vietnam, Mondelez Kinh Do has been very responsive to consumer preferences in the country, in line with its latest Mondelez International State of …

This year, Thailand’s soft drink segment recorded 16% growth in sales, a new record compared to single digit growths in the past 5 years. The growth is mainly attributed to …

Pepsi has recently launched its new look to mark its next phase of development in the Philippines. Its new Pepsi logo was unveiled during the Pepsi Pulse 2023 concert event …

The latest Brand Footprint report released by Kantar showed that NutriAsia brands, like its Silver Swan soy sauce and Datu Puti vinegar, have consistently ranked high in the annual report. …

Malaysia’s favourite coffee brand, NESCAFE is celebrating its 85-year legacy by amplifying its commitment to sustainability. Embarking on its new campaign, ‘NESCAFE Make Your World’ the brand is harnessing its …

UK-based Brand Finance has recently released its 2023 ranking of the 100 most valuable brands in Vietnam, and Vinamilk has successfully has retained its No.1 ranking for food brand with …

In 2022, Nestle expanded its Milo RTD dairy and dairy alternatives range in Vietnam with the Mindvibe variant. The peppermint-flavoured malt drink targeted younger Vietnamese consumers (Gen Z) with a …

South Korean food giant, CJ CheilJedang Corp.’s flagship food brand Bibigo is engaging with consumers worldwide through a new campaign as it hopes to introduce affordable Korean ethnic food to …

Kantar latest 2023 Brand Footprint Report has identified instant noodles and coffee to be the fastest selling consumer goods in the Philippines with major brands like Lucky Me, Nescafe and …

Thailand’s Foodstar Co, the producer of Deedo fruit juice, has set aside a marketing budget of Bt 200 million (US$5.6 million) in 2023 to modernise its products and make it …

Betagro Group, one of Thailand’s largest and most comprehensive food business operator, has vowed to continue  its focus on super-premium food products and it has set aside Bt 100 million …