Oterra, the world’s leader for natural food colors, has appointed Barentz as its strategic partner for the distribution of its natural color portfolio in Malaysia with effect from 1 September 2021.
The appointment is an extension of an exciting partnership between the 2 companies, and gives Barentz’ customers in Malaysia access to the largest and most vibrant color portfolio. Covering natural colors and fruit and vegetable concentrates, Oterra has a unique range of more than 600 products under the FruitMax®, CapColors® and iColors® portfolios.
Adam Dundas, Global Head of Customer, Sales & Distributor Excellence at Oterra said, “Partnering with Barentz in Malaysia is a great outcome. Their regional market knowledge, coupled with a team technically trained on value added ingredients will perfectly complement our natural color portfolio.”
Gökhan Oran, Global Vice President Human Nutrition at Barentz said, “We are excited with this new opportunity to give our growing customer base in Malaysia access to the market’s leading and innovative product portfolio. Together with our technical experts and application specialists, we will not only deliver the full palette of Oterra natural colors but also support our customers with application & full-recipe know-how and tailormade solutions.”
Barentz is a leading global life science ingredients distributor. The company sources branded specialty ingredients from leading manufacturers worldwide and its ingredient experts provide value-added technical support which includes pre-mixing, blending, ingredient formulation and ingredient testing from its state-of-the-art, customised formulation centers and application laboratories in EMEA, Americas and Asia Pacific. Barentz reported a sales turnover of €1.85 billion (US$2.19 billion).
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Barentz Asia Pacific Pte Ltd
