Megatrends do not come and go. They emerge, grow strongly and last for a long time. They transform from early recognition in the minds of academia and business researchers, become common ground and then penetrate all corners of life. In a sense, they mirror how society and we evolve.
The ESG agenda is, without doubt, the most important megatrend in the world today, representing a myriad of sub-trends glued together in a colourful patchwork. Unconsciously it weaves a net of hundreds of small choices and thoughts that make up our daily lives.
More than 25 years ago, Jungbunzlauer created the purpose and vision “From nature to Ingredients®”. We produce biodegradable ingredients helping our customers making healthier, safer and more sustainable products.
Over the years, we have realised that we have to stop unsustainable growth or ways of life being out of balance with nature. It catapulted the substance of our vision into a main trend.
We all got clearer in our minds. We understand the problem and we have to act.
At Jungbunzlauer we have one aspiration: To carry the torch of leadership in becoming the most sustainable provider of products and solutions to our customers within our field of activity.
Product carbon footprint calculations have been part of our universe for more than 10 years. Working on reducing the impact of our products on the use of resources and emissions; no waste, renewable processes, reduced water usage and less CO2 or use of green energy. The toolbox is known and evolving.
In all modesty, we are in a pole position today but much more can and must be done. We will move on and accelerate our efforts. We just released our Sustainability Report 2020 and, before long, we will commit to Science Based Targets (SBTi).
In other words, our organic growth strategy zooms in on the sustainability aspect. It drives our investments. Our plans include sustainability-related investments in green energy, energy efficiency and new processes of over US$150 million in the next 5 years. That is internally. Externally, product development and especially application work can develop knowledge and open the door for more sustainable ways.
We can help our customers formulating their products, increase the ratio of biodegradable products and meet the consumers search for more sustainable products in substance and use. Moreover, we can provide externally verified data on our products’ carbon footprint helping make accurate calculations and communicate sustainability improvements. It is about supporting the customers of Jungbunzlauer. Drive their success and growth using sustainability to differentiate commercially while, at the same time, contribute to become greener.
Over the year, we have grown and developed our xanthan gum offering. Our success ties to intimate application work with customers in order to develop special grades, meet new and specific requirements followed by the ability to produce the product in a consistent way over time. That is our trademark. Therefore, it was with excitement and commitment that we have launched TayaGel® in 2021. Our brand name for gellan gum produced by non-GMO fermentation using corn as renewable feedstock. It has special relevance for dairy and plant-based products. That is all part of the green consumer demand trend.
Claims without substance are short-lived. They can boomerang. Jungbunzlauer aims to be the partner to provide certainty and substance – in product, in quality and in data. We firmly believe that collaboration throughout the supply chain has to grow in the future. Joint efforts can create winning solutions and innovation while matching the ESG challenge in all its aspects. We aim to be that partner and to do our part of the job. Be it in R&D, application work or through investments. The opportunities are plentiful as well as the challenges. Combining them, solving them and winning with our customers is our driving force.
Above article contributed by Tom Knutzen, CEO of Jungbunzlauer
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