Tate & Lyle PLC (Tate & Lyle), a world leader in ingredient solutions for healthier food and beverages, has recently unveiled its new brand to mark the transformation of its business to become a purpose-led, growth-focused speciality food and beverage solutions business.
The company’s new rebranding narrative ‘Science\ Solutions\Society’, is the promise Tate & Lyle makes to its customers and the way in which it will deliver its purpose.
According to Nick Hampton, Chief Executive, Tate & Lyle, “Our commitment to ‘Science, Solutions, Society’ was born out of a deep understanding of our purpose ‘Transforming Lives through the Science of Food’. After all, everything Tate & Lyle does is rooted in science. It is through R&D and innovation – our understanding of the science of food – that we have the greatest impact, not only by supporting healthy living through our ingredients and solutions but because, by growing our business, we can also have a wider positive impact on our communities and the planet.”
The rebrand includes a new logo, typography, new imagery as well as a new narrative and tone of voice. Find out more here.
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Tate & Lyle (S) Pte Ltd
