Tate & Lyle PLC has recently announced a new addition to its sweetener portfolio – ERYTESSE™ Erythritol, thanks to its strategic partnership distribution agreement with a leading supplier of erythritol.
ERYTESSE™ Erythritol expands its ability to help customers deliver on consumer demand for healthier, sugar and calorie reduced products, and extends Tate & Lyle’s position as the world leader in ingredient solutions for healthier food and beverages.
ERYTESSE™ Erythritol has 70% the sweetness of sucrose and a similar temporal profile, with zero calories. It can be used in a range of categories that include beverages, dairy, bakery and confectionery.
Erythritol fits well into its existing portfolio and can be used alone or in combination with natural sweeteners, like stevia and monk fruit, and high potency sweeteners like sucralose. It offers a full sugar-like taste experience and helps customers formulate sugar reduced foods and beverages at an acceptable cost in use. It can also be used to create sweetening solutions for manufactured food products, including bulking and mouthfeel when sucrose is reduced or removed. In addition, it offers good stability in high levels of heat or acidity during processing, making it suitable for a host of formulations.
According to Mintel GNPD (2017-2021), the CAGR growth for all new product launches globally with low/no/reduced calorie claims containing erythritol (either on its own or in combination with other sweeteners such as stevia and sucralose) for the last 5 years was 22%, indicating strong and consistent demand for erythritol. The strategic partnership agreement will provide security of supply and can meet both short term and long term demands of Tate & Lyle’s customers.
The perception and awareness of the benefits of erythritol are increasing with 67% of industry professionals feeling positive about the ingredient, and the proportion of US consumers likely or very likely to buy a product which contains erythritol had gone up from 6% in 2020[1] to 23% currently.
Abigail Storms, Global Head of Sweeteners, Tate & Lyle said, “Consumers are increasingly switching to sugar reduced products, so manufacturers are looking for more sweetening solutions that will help them reformulate and still deliver the taste and texture consumers will love. ERYTESSE™ Erythritol has a clean taste and bulking properties that make it perfect for helping manufacturers meet this demand, and as such it strengthens our existing sweetening toolbox, as well as our overall portfolio. It forms part of our commitment to transform lives through the science of food and helps our customers to meet consumer expectations for making healthy food tastier and tasty food healthier.”
[1] Tate & Lyle USA Ingredient Tracker Wave 4, 2022. QB4 Below is a list of ingredients that are commonly used in food or drinks. Which of these ingredients are you aware of? QC1 Please indicate what impact, if any, these ingredients typically have on your purchase decision if you read it on the label of a product you were thinking about purchasing (variable base sizes)
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