Branding & Marketing

Heinz has recently announced ‘It has to be Heinz’, a new unified global creative brand strategy as it celebrates its 150 year history. Anchored by Kraft Heinz’ largest media investment …

Vinamilk has brought fame to Vietnam by gaining ‘3 Star’ for the Superior Taste Award, a prestigious award ranking quality of food and beverage products globally, equivalent to the Michelin …

For a manufacturer of ethnic food products like Adabi Consumer Industries Sdn Bhd, the muslim festive Eid season is the best time for it to increase sales. Adabi’s Brand and …

In conjunction with the launch of the new Vertuo Pop machine, Nespresso has increased its brand visibility and awareness with a larger-than-life 3D display placed along the streets at selected …

In Malaysia, Nestle has kicked off its ‘Together in the Kitchen’ campaign with an engaging nutritional talk and cooking competition for parents and their children. This aligns with Nestle’s global …

Korea’ longest-running gelatin jelly brand, My Gumi owned by Orion Corp has gained popularity in China with sales already surpassing US$77.6 million. Chinese consumers are attracted by My Gumi chewy …

In an extremely price-sensitive Indian market, Starbucks is adjusting its strategy to lure Indian consumers including children with smaller, cheaper beverages as it looks to expand in smaller towns amidst …

This decade, the word ‘Sustainable’ seems to be the most popular word used in almost everything from the exterior portion of a food packaging, to government master plan, and even …

BRAND’S Essence of Chicken (BRAND’S) has partnered with PLUS Malaysia Berhad (PLUS) to launch the road safety campaign ‘Kekal Bertenaga Dan Selamat Di Mana Jua Anda Berada’ (Stay awake/energise and safe …

In China, domestic ice cream players are trying to engage with younger consumers by using ChatGPT-inspired AI technology and science fiction to attract demand during the extremely hot summer. A …

Ajinomoto Co. Inc. had signed the agreement again to be the official sponsor of the 32nd Southeast Asian Games and 12th ASEAN Para Games that Cambodia is hosting in May …

According to global market research firm Euromonitor International, KGC’s CheongKwanJang Red Ginseng, manufactured by Korea Ginseng Corp (KGC), is the world’s No.1 ginseng brand for 10 consecutive years. It is …

Mitr Phol Group, the world’s 2nd largest sugar producer and a leader in sustainable development within the agro-industrial sector in Thailand, has recently been ranked 2nd globally for sustainable development …

An almost forgotten brand in this part of Asia, Mirinda® has recently revealed its powerful new global brand platform, ‘There’s no flavour like your flavour’, alongside a playful new visual identity, which …

Tetra Pak has recently collaborated with The Walt Disney Company  to bring Disney and MARVEL magic to  popular milk drinks categories. Eighty Disney and MARVEL-inspired designs will be showcased on Coop’s Qualité …

Vinamilk, Vietnam’s largest dairy producer has successfully sealed contracts worth US$100 million during Gulfood Dubai 2023 event in late February. Vinamilk is the only dairy producer from Vietnam to attend …

Chang International Co, the marketer for Chang beer, plans to spend Bt 1 billion (US$29 million) to grow consumption of Chang Cold Brew, its mass-premium beer, and strengthen its beer …

A-Best Company Limited, a local leader in production and distribution of fresh produce like fruits and vegetables has recently partnered with CJ Cheiljedang Corporation, Korea’s No.1 Food Company, to launch …

Yakult is increasing its product prices for the first time after more than a decade, as it needs to rein in the higher cost of ingredients and production. According to …

Donations all over the world have been pouring up to the tune of more than US$10 billion to support disaster and relief efforts for victims affected by the major earthquake …

NZ-based infant formula producer, A2 Milk has attributed its success and 22.1% jump in its net profit to a brilliantly executed marketing strategy in China. In the first half of …