Branding & Marketing

Donations all over the world have been pouring up to the tune of more than US$10 billion to support disaster and relief efforts for victims affected by the major earthquake …

NZ-based infant formula producer, A2 Milk has attributed its success and 22.1% jump in its net profit to a brilliantly executed marketing strategy in China. In the first half of …

Vinamilk, Vietnam’s leading dairy brand, has announced that its Vinamilk Optimum Gold, manufactured in Vietnam, is the first dairy formula milk product in Asia that was awarded the Clean Label Project Purity Award 2022. This is a testament …

The US government, through the US Agency for International Development (USAID), has recently announced the launch of the Indonesia Coffee Enterprise Resilience Initiative (Resilient Coffee) to support coffee farmers in …

Thai-based KanVela Craft Chocolate is proud to to be recognised as a world-class manufacturer of award winning chocolates using raw materials sourced locally. What makes Kan Vela chocolate special is …

Heytea, Naixue Holdings and other major Chinese tea chains are changing their strategies after a difficult year in 2022 due to the pandemic. The year 2023, however, is expected to …

Almost every consumer in Greater China and Southeast Asia has taken a bite of the well-known White Rabbit candy at least once in their lifetime. The famous candy originated from …

Mondelez International (Thailand) Co has launched a 3-month ‘Oreo X Blackpink’ marketing campaign in Thailand to promote consumption of its Oreo cookies at a cost of Bt 200 million (US$6.1 …

Hershey Philippines, Inc. has forayed into metaverse with the launch of ‘Hersheyverse’. With this, Hershey aims to create an experience that will help the brand connect with Gen-Z consumers around …

Popular brands belonging to Universal Robina Corporation (URC) such as Great Taste, Piattos and C2, have consistently been among consumers’ favourites in the Philippines, according to a survey done by …

Infinitus China has unveiled its new brand, Oriherb, during the celebration of its 30th anniversary in December. Sammy Lee, Chairman of LKK Health Products Group (LKKHPG), the owner and parent …

unMEAT, the plant-based protein brand from Century Pacific Food, Inc. (Century) has gained recognition for several awards won in 3 key industry trade shows namely FHA Food & Beverage Singapore …

Else Nutrition Holdings Inc (Else) has recently launched its flagship Chinese store on Tmall Global, with the plan of selling Else Nutrition Toddler Formula and Baby Cereal products directly to …

Belgium’s Puratos Group, through its Philippine subsidiary, has partnered with Kennemer Foods International, Inc. to expand and ensure the sustainability of Davao Oriental’s cacao industry. Davao Oriental is a province …

Nestle’s MAGGI® brand of instant noodles celebrated 51 years of history with Malaysians through its annual MAGGI® SAH Malaysia!, campaign, which was also organised in conjunction with Malaysia’s 65th Independence …

Danone Specialised Nutrition (Malaysia) Sdn Bhd (Danone) has come up with its latest campaign in August called ‘Generasi Anak Hebat Dugro®’ (Dugro® Great Kids Generation) to support the role of parents …

Ajinomoto (M) Berhad (Ajinomoto), through the Ajinomoto Group Creating Shared Value (ASV) initiatives, aims  to promote the health and well-being of Malaysians by organising the ‘Less Salt, Umami It’ campaign …

ORGANO Premium Gourmet Organic King of Coffee® has recently been awarded ‘Best Organic Coffee’ and  the ‘Lifestyle of Health and Sustainability Award 2022’ for its innovative organic coffee with Ganoderma …

In May, Singapore received bad news that all its poultry supplies from Malaysia will stop coming in as its neighbour needs to stabilise chicken price due to domestic supply shortage. …

Heineken, the global premium beer brand, is taking a new corporate identity and aims to boost its presence in the Philippines, which it considers as one of its major growth …