Branding & Marketing

According to Forbes Vietnam, the 10 most valuable brands in Vietnam in 2020 are worth US$8.1 billion, with 3 coming from the food and beverage segment. Vinamilk is ranked 2nd …

Fraser & Neave Holdings Bhd indirect unit, Lion Share Management Ltd is disposing its ‘TEAPOT’ trademark for RM83.17 million (US$20.15 million). Lion Share Management has entered into a conditional sale …

In August, global beer giant AB InBev unveils its intention to rebrand its flagship pink beer Hoegaarden Rosee in Thailand for the first time, with the aim of giving a …

Philippines-based food giant, Universal Robina Corp (URC) has won overseas recognition through its snack brand, Jack n Jill, this time in Thailand. Based on a large-scale nationwide survey conducted on …

It is often said that packaging forms a crucial part of consumer decision making process prior to purchase. This was proven when Dairy brand Birch Tree saw the highest growth …

Japan’s largest instant noodle producer, Nissin Foods Holdings Co., is now exploring into new businesses while it evaluates its existing marketing strategy in the huge China and Hong Kong (HK) …

Global food conglomerate, Nestle has increased its focus recently on premium brands such as San Pellegrino, Perrier and Acqua Panna, while strengthening the sale of most of its North America …

Vinamilk, the country’s largest dairy producer, has been chosen again by Brand Footprint, a Kantar initiative, for the 8th consecutive times as the Fast Moving Consumer Goods (FMCG) brand in …

Soft drink distributor, Suntory PepsiCo Beverage Thailand Co (SPB) remains upbeat on its sales prospects despite a weaker soft drink market during the first half of 2020. Somchai Ketchaikosol, Chief …

In Malaysia, major food brands are engaging in CSR during the pandemic, with many shifting their budgets to CSR and social work, with smaller budgets allocated to brand advertising. Mondelez …

Media giants Mindshare and PHD have wrestled for the Unilever account for years, but the latter has decided to appoint WPP to take over its US$500 million media account in …

In Asia, major food companies are actively engaging with the public by building greater awareness of their brands through CSR, while supporting the cause of protecting the community from COVID-19 …

With panic buying among shoppers for essentials during the month of March and April, a major bakery chain has engaged its customers by launching a limited edition ‘Toilet Paper Roll’ …

On 1 April, Dutch Lady Milk, belonging to FrieslandCampina Vietnam, pioneered the launch of a new program called ‘Better Nutrition For The World, We Care We Share’ to express its …

Heineken’s new ad adds a surprising twist – it encourages beer drinkers to drink and drive. However, this time, the campaign is for its non-alcoholic beer. Heineken has found a …

In March, Corona Beer has released a statement that reveals the impact of mistakenly associating its ‘Corona’ brand with the fatal coronavirus. Earlier its parent company, Anheuser-Busch InBev reported that …

ECMOHO Limited (ECMOHO) and Beingmate Baby & Child Food Co., Ltd. (Beingmate) have entered into strategic cooperation under which ECMOHO will provide online and offline digital marketing services for 3 …

Major coffee producer, Boncaf has partnered ZOO Group Singapore to launch a 3-month integrated communications campaign to inform consumers on its new packaging design for roasted and ground coffee collection, …

A substantial stake purchase valued at US$13 million by a director at Tan Hiep Phat in Yeah1 has resulted in a comprehensive partnership between both parties in key projects in …

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