Ito En to establish a Vietnamese subsidiary

Ito En will establish a subsidiary, Ito En Vietnam, on 1 April 2024 with a capital of Dong 24 billion (approximately US$1 million). Its Singapore subsidiary will hold 100% stake in the new firm.

The Vietnamese subsidiary will import and sell Ito En brand products.

Currently, Ito En is working on the global branding of ‘Oi Ocha’. By establishing a subsidiary, it aims to accelerate its business activities by increasing the group’s presence in the ASEAN market while also significantly boosting the recognition of the ‘Oi Ocha’ brand, a leading green tea brand in Japan.