Australia-based Source Wellness® is the manufacturer of natural refreshing drinks made from a unique blend of sustainably sourced, exotic botanical ingredients that are not only tasty but also offer various health benefits.
As part of its ambitious goal to penetrate the larger Asian market, the company has recently launched a new range of products in attractive 330ml can packaging, a huge migration from its initial traditional shot-sized 60ml glass bottle which can be easily misunderstood as medicine.
The drinks available in 5 variants are now offered at an affordable retail price of S$4.95 (US$3.70), or available for bulk purchase at S$64 (US$47.80) for 16 in a box. They are available as Ice Tea with Manuka Honey and Collagen variants; or as Soda in DigestEz, Chillax and MagBoost variants, each name to signify its benefits from ‘digestion support’, to ‘general relaxation’ and ‘magnesium boost’ respectively.
According to Arman Soltani, CEO of Source Wellness®, “Our delicious functional drinks come with vibrant iced teas, bubbly sodas, and low-calorie goodness, all packed with superfoods and natural ingredients.”
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One identical ingredient used in every drink variant is Saffron which Soltani claims to offer antioxidant and anti-inflammatory benefits. For the Ice Tea variant with collagen, the company has infused an Australian native, Kakadu Plum that can offer the added vitamin C punch. For the 3 Soda variants, they are in passionfruit (Chillax), lemonade (MagBoost) and Mango (DigestEz) flavors. Soltani added, “Our sodas are bubbly bursts of wellness with calming herbs, essential minerals, and digestive heroes.”
Source Wellness® drinks are all with low calories and no added sugar. The target markets for its products are consumers into health and wellness. Soltani said, “Our Ready-To-Drink (RTD) functional wellness drinks are designed for those who seek beverages that deliver both taste and functionality. Our target consumers appreciate the inherent benefits of natural ingredients and value their impact on overall well-being. They include health conscious individuals, young professionals to improve brain focus, fitness enthusiasts for energy and post-workout recovery, students, social conscious consumers, explorers and adventure seekers, busy parents, or even seniors.”
The drinks can be consumed anytime throughout the day whether at work, post-exercise, or during a relaxing moment.
Soltani concluded, “Unlike many other functional drinks available in the market, we stand out by offering a remarkable fusion of herbs and botanicals. The list is large with ingredients like Maca (Black, Yellow, Red), Saffron, Ashwagandha, Korean Ginseng, Ginkgo Biloba, Green Coffee, and Green Tea. The list goes on with Chamomile, Passionflower, Lemon Balm, Gooseberry, Ginger, Turmeric, Curcumin, Marine Collagen, Silica, Snow Fungus, Aloe Vera, Magnesium, Kakadu Plum and Manuka Honey to name a few. They are crafted to support various aspects of health such as energy enhancement, focus and concentration improvement, stress reduction, immunity boosting, digestion and gut health improvement, collagen boost, recovery immunity and overall well-being support.”
Source Wellness® believes in the principle of ‘food as medicine’ and its drinks, in the new attractive can packaging, offer a convenient, tasty way to incorporate wellness into daily routines.
