Cocoa Straits 1778 has unveiled Malaysia’s inaugural collection of bonbon and truffle chocolates embellished with 24K gold foil, serving as the brand’s signature creations and showcasing its dedication to the artistry and global excellence of chocolate craftsmanship.
Cocoa Straits 1778 founder Jeffrey Kee said these chocolates were crafted with a luxurious and eye-catching design to fully showcase the collection’s elegance and uniqueness. He said, “It is not only a tasty treat but also a precious work of art, designed to provide an unparalleled sensory and visual experience.”
The chocolates were launched during a ceremony at Genting Highlands where Cocoa Straits 1778 products are exclusively available in selected stores. Among those present was Malaysian Cocoa Board director, Datuk Dr. Ramle Kasin.
The name Cocoa Straits 1778 originates from Malaysia’s extraordinary historical relationship with cocoa dated as far back as 1778. Malaysia’s cocoa cultivation has spanned over 2 centuries.
Cocoa Straits 1778 plans to open franchise outlets in Kuala Lumpur and further diversify its product line by introducing innovative chocolate flavours and unique packaging designs. Consumers locally and worldwide will get to indulge in its chocolates while at the same explore the richness of Malaysia’s cocoa culture.
The company aims to be a leader in the global market for single- origin pure chocolates and a premier luxury chocolate brand by offering customers high-quality, ethically sourced, and expertly crafted chocolates.
